THE KOMBI DIARIES
Research told us traditional images of New Zealand made it seem vast and difficult to get around. So we created 'The Kombi Diaries' – the story of a couple who miss their flight and go on an unplanned adventure.
- 15 Million Video Views
- 24% lift in Ad Recall
- Drove intent 7 X the TV norm
- 694% in active visitors to newzealand.com
Episode 1 'Shopping', promoting the eclectic range of fun things to buy in New Zealand.
Episode 2 "Wellington', promoting the culture and colour of New Zealand.
Episode 3 'Kea', promoting New Zealand's wildlife.
Episode 4: Birthday Boy, promoting New Zealand's food and wine credentials.
Episode 5: Lord of the Rings, promoting the vast beauty of the New Zealand landscape.